Dublin Writers Festival

The festival had a couple of main problems. While they’d been in existence for 15 years there was very little awareness. The second was that people generally thought they were a book festival. What DWF is really about is ideas, dialogue and insight with modern writers and thinkers. We helped them solve these by developing a strong recognisable identity and a much more defined positioning. We drew inspiration from the tools that allow us to communicate – words and punctuation. We developed a strong simple logo that makes inventive use of a full stop and a couple of commas. We then developed their positioning – insight, ideas, people. This approach of using  three descriptive words also informed the promotional campaign. We used interesting word combinations to communicate the subject matter and tone of the various events.