The Club House is a Limerick bar with 3 distinct sets of customers. The business lunch trade, near-by office workers after work and the late-night student trade. We built the concept around the idea of a club house that took influence from working-mens clubs, gentlemens clubs and youth clubs. So there’s a balance between playful and traditional, cheap and expensive and this formed the basis for everything we designed and specified from the logo [a traditional shield with arms] to the interior [traditional dark woods with a bright yellow stripe]
