Angry

Angry was a clothing label that was set up and run by our studio between 2000 and 2008. The project started life as 3 t-shirt designs and grew into a clothing brand sold in department stores and boutiques from Tokyo to Paris, London to Sydney. Producing 2 collections a year and all Branding, packaging, promotional and marketing collateral created quite a body of work over it’s lifespan. The project gave us great first hand experience in how to create a brand and bring it to life. Shown here is a selection of the collateral produced for the brand, hopefully one day we’ll get the time to publish a more expanded history.

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The first Angry brochure, conceived and produced in limited edition over a weekend, the first copies were stitched on a hand-operated sewing machine.

The swing tags for the 2003 world champion of nothing collection were real rosettes pinned to each garment.

Angry-eyes hoodie.

Photoshoots always featured family, friends and real people and helped build the honesty and fun of the brand.

Borrowers inspired brochure cover.

Patterns with hidden characters was produced and made into different clothing and accessories.

Classic Argyle pattern is changed into a skull and bunny image.